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3-D Advertisements on Billboards

9/20/2020 8:54:37 AM Filed under Technology.
Posted by B Sreekar Chandan
3-D Advertisements on Billboards-Posted By: B Sreekar Chandan

Advertisements are common these days. Back around 1970's average humans were exposed to 500 to 1500 advertisements a day. This count included billboards, newspaper publications, TV and radio commercials. It increased in 2007.

In 2007 according to Yankelovich firm, a person saw upto 5000 advertisements a day. And in 2020 it increased somewhere in between 6000 and 10000 advertisements. The number goes on increasing as the businesses and brands increase. Why are we talking about advertisements here?

We are talking as I wanted to introduce you to new technology. There are multiple forms of advertisements, especially billboards. They have transformed from painting in the past to Print advertisements in the present. Now it even advanced.

We can see the digital screens on the buildings where commercial advertisements are being portrayed. Times Square in New York is famous for such advertisements. Taking this as an inspiration I want to bring new modifications to the billboards with help of HOLOGRAMS.

We can build a holographic device that displays advertisements as the holograms.
If this technology comes in existence we will be able to experience the 3-d Advertisements on buildings and street corners. Let us learn about holograms.

A hologram is a 3-Dimensional image which can be viewed from any point of the room. Multiple people can view the image with 360 degree visibility. Holograms can be static and dynamic. That means we can create 3-d images and videos too. Do you know how it is possible?

Light is split into two which travels in two directions and meet at the same point to form an image without the help of the screen. It saves us from using Led screens and projectors. If used for the billboards, a lot of plastic can be avoided. This brings in more benefits too.

Holograms will gain viewers' interest and increase their understanding of the brand's idea with ease. As it can be viewed from any dimension. The impressions of the ad will increase. Companies will start designing holographic friendly advertisements, which expands the creativity level of ad makers. You might ask, what are the problems with this technology.

The weather is the primary problem for them. If it is raining or foggy outside, holograms will be invisible. During a bright day, the lasers are overshadowed by the bright sunlight. Though with few downsides Holograms perform well in the night. Resulting in the best advertisements we can see ever. The 3-D Advertisements.

This is a new generation of technology we might see soon. If you like or hate my idea please share your comments.

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