Generally, one would associate a concept, an idea or innovation with a new gadget or mechanical tool. We stress that concepts can be also in the realm of pure mathematics, pure arts.. even travel tips and have especially precious value when they are geared towards social change for the better or eradication of hunger, curbing of wastage or reduction in use of resources. For example: concepts towards changing the mindset of peoples re their inherent distrust / fear / even hatred of people 'not belonging' can create an environment from where great things (not just peace), blossom.